Nintendo Has Announced Plans to "build a relationship" With Several Generations of Gamers, Beginning with the New Super Mario Movie
- 03 Nov 2022
- Germaine Pieper
Nintendo has long been a staple in the video game industry. From its early days as a console manufacturer to its current status as a leading mobile game developer, the company has always had a finger on the pulse of the gaming community.
Now, Nintendo is looking to cement its place in the hearts and minds of gamers everywhere with a new movie based on its most popular franchise, Super Mario.
The film, which is being produced by Illumination Entertainment (the studio behind Despicable Me and Minions), will be the first-ever feature-length Mario movie.
This is an interesting move by the company and one that could see Nintendo become a major player in Hollywood. The movie is being developed by Illumination Entertainment, which is owned by Universal Pictures.
The movie will be an animated film and will be co-produced by Shigeru Miyamoto, the creator of Mario.
This is a huge get for Nintendo and could be a major coup for the company. It shows that Nintendo is willing to work with Hollywood and that it is interested in building a relationship with a new generation of gamers.
Nintendo has high hopes for the project and is already laying out its plans to use the film to build a relationship with generations of gamers.
"We want to build a relationship with a new generation of moviegoers, and we also want to reaffirm our commitment to our existing fans," Nintendo of America president Reggie Fils-Aime said in an interview with Variety.
"It's an important part of our strategy to have our characters be in front of as many people as possible in as many different ways."
Nintendo is no stranger to the world of movies, having previously released two animated features based on its popular Pokemon franchise. However, those films were aimed at a younger audience and failed to make much of an impact on older gamers.
The Super Mario movie, on the other hand, is being designed to appeal to a wider audience, with Fils-Aime saying that it will be "filled with action, adventure, and comedy".
The movie is still in the early stages of development, so it will be some time before we see it in theaters. However, this is an exciting announcement and one that has the potential to change the landscape of gaming.
It remains to be seen whether the Super Mario movie will be a hit with audiences, but Nintendo is clearly banking on it being a success.
Only time will tell if the company's gamble pays off, but one thing is for sure: Nintendo is serious about building a relationship with generations of gamers, starting with the new Super Mario movie.