Social Media Misstep Severs Six-Year Partnership in Esports Controversy

This article discusses a recent turn of events in the esports world where a longstanding partnership ended abruptly due to a controversial social media incident. The incident has reshaped relationships and sparked conversations about professional conduct within competitive teams.

Team Liquid, traditionally recognized as Team Liquid Honda because of the longstanding support from a major automotive brand, experienced a significant change when the sponsor opted to end their association. The separation was triggered by a recent misstep on social media involving one of the organization's players.

A player from the competitive Rainbow Six roster recently posted content targeting a Japanese competing team from Osaka. The message, which referred to the opposing side’s disheartening performance in a tournament and was accompanied by an animated explosion, was deemed disrespectful by members of the Japanese community. While the organization stressed that the intention was never negative, the lapse in judgment raised serious concerns.

In response, the organization issued a detailed statement addressing the incident and outlining their values. The statement acknowledged that the player’s behavior did not meet the high professional standards expected from both individuals and the team. It emphasized that, despite the error in judgment, there is an opportunity for personal growth through training and education. The team also extended heartfelt apologies to the affected opponents, recognizing the discomfort caused by the post. They expressed gratitude for the understanding and professionalism shown in the subsequent communications.

Team Liquid has announced a series of actions aimed at remedying the situation, including mandatory educational sessions and disciplinary measures for those involved. The organization also declared plans for its competitive division to share their tournament winnings with charitable causes. Despite these remedial efforts, the automotive partner decided to discontinue its sponsorship after six years of collaboration. The sponsor expressed regret over the outcome while emphasizing respect for the decision made in light of the controversy.

• The event can be traced back to a post on social media by a team member.
• The message was directed at a Japanese team and was accompanied by an explosive gif.
• Team Liquid has committed to educational and disciplinary measures following the lapse in judgment.
• The automotive sponsor opted not to renew the partnership due to the negative fallout.