Trader's Tender Will Not Be Sold Separately in World of Warcraft, Confirms Game Director

Trader's Tender Will Not Be Sold Separately in World of Warcraft, Confirms Game Director

  • 05 Jul 2023
  • Ayten de Goede

In a recent revelation, Ion Hazzikostas, the game director for World of Warcraft (WoW), has confirmed that Trader's Tender won't be sold as an independent product in the game. This announcement puts to rest the speculation that had surfaced among players after WoW fansite Wowhead uncovered several icons denoting varying quantities of Trader's Tender during a data mining session conducted in mid-June.

Trader's Tender serves as an exclusive currency in WoW used for purchasing various rotating cosmetics via the Trading Post, the game's newly introduced feature. The existence of these numerous varying-value icons kindled fears among fans about Blizzard Entertainment, the game's developer. Many players expressed concerns that Blizzard might be planning on converting the Trading Post into another microtransaction store and making Trader's Tender a premium currency available for purchase with real money.

Such concerns were not unfounded, as many popular games have employed similar models to boost their revenues. However, Blizzard has taken a different path here. Historically popular for promoting in-game activity over direct monetary purchases, this decision is widely seen as consistent with Blizzard’s stance on promoting gameplay fairness and equality between players.

As things stand currently, players primarily earn Trader's Tender by playing the game regularly and frequently participating in various monthly activities. The approach rewards dedication and participation rather than those capable of making hefty investments into buying virtual currencies directly. This method allowed all players - whether playing for free or subscribing - to engage equitably in WoW gameplay without any undue advantage provided to those having more spending power.

In conclusion, World of Warcraft—a flagship title from Blizzard Entertainment—is firm on its stance against monetizing its Trading Post feature by selling Trader's Tender directly for real cash. Thus, the earning method remains rooted firmly within gameplay dynamics involving regular log-ins and completion of various monthly tasks despite growing market trends leaning towards microtransaction models more heavily today than ever before.